How to boost your AVVO rating (and attract more clients, too!)
Whether you’re aware of it or not, as an attorney, you will most likely have an AVVO profile and rating. When used properly, the online legal directory can be a great way to connect with potential clients, as well as other professionals in your field of expertise. When a person seeking legal advice or representation online is searching for an attorney, AVVO will be one of the top search results returned a large majority of the time, so it is vital that you are looking your best and brightest. Think of it as a first impression, you only get to make those once. Below are just a few simple ways to boost your AVVO rating.
Tip 1: Claim your profile
We cannot stress this enough. Whether you’ve created it or not, your profile will exist, which is why you need to be the one controlling it. Claiming your profile allows you to work towards that coveted 10/10 rating. Despite all the hard work you put into your job, your rating will be low, and potential clients will go elsewhere. In today’s technology-driven society, a rating actually does matter.
Tip 2: Fill out your profile completely
One of the ways AVVO determines a rating is by a mathematical algorithm that evaluates the information in your profile. If it’s not there, it can’t be evaluated. Adding relevant information translates directly into points towards your rating. You should include the obvious information like your work experience, awards and associations, but also considering including publications you’ve been featured in, or past speaking engagements. This is a great way to boost your AVVO rating
Tip 3: Add cases to your profile
Adding the details of your most impressive case work is a great way to help people understand your qualifications.It will allow potential clients to draw connections to your work and their own legal needs, not to mention it’s a great way to brag to fellow attorneys about your strengths, which could in turn lead to referrals or joint ventures. You should point out your successes in court and out of court.
Tip 4: Get peer endorsements
This is a very efficient way to raise your Avvo rating. Peer endorsements are basically nods in your direction from your fellow attorneys. They are a way to show that you are connected in your legal community, and let’s admit it, being well-connected is everything these days. The peer endorsement process is simple, but the benefits are endless.
Tip 5: Explore Avvo’s advanced options
If you are really looking to make the most of your experience and boost your avvo rating, we suggest that you consider becoming an Avvo Pro member. The advantages are hard to beat; no competitive ads are shown on your profile; you can spotlight your best reviews and you can see how clients are making their way to you through conversion tracking.
For more tips on how to improve your business, check out our Attorney’s Corner.